We'd love to help you build your brand.

We have had the collective good fortune of creating many of the worlds most successful consumer brand experiences for over 25 years. 


Lucia Matioli
Chief Creative Officer & Founder

Originally from Southern California, Lucia began her career in San Francisco as an Art Director at The Gap and Old Navy, where she was responsible for brand development and in-store marketing, while
launching the Old Navy brand.

Subsequently, she launched her own design firm, LSM Design working with start ups and clients such as Netflix and Levi Strauss. In 2002, Lucia moved to New York, where she produced award-winning work for clients such as Ecko Unlimited, Jet Blue and Vitaminwater. Later, she returned to an in-house role, serving as Vice President and Creative Director at Marc Ecko Enterprises. She has held long-term assignments at Interbrand and Lippincott, where she led large, multidisciplinary teams for clients including AT&T, Xerox, Thomson Reuters and Delta Airlines.

Recent projects have been a leadership platform for AT&T, Timex Weekender campaign launch into the social and digital media landscape, the platform design for Zynga Live and the launch and branding of an online meal kit delivery service named Chef'd, that delivers professional chef meals and the freshest ingredients to prepare them directly to your home.

She has also led major product development, packaging design, and retail assignment projects for Procter & Gamble, Johnson & Johnson, Coca-Cola, Hershey’s, Diageo and L’Oreal. 

While not working, Lucia can be found riding hundreds of miles on her bikes and vintage Vespas. She likes practicing Italian any chance she can get, enjoys creating neon and hand painted signage, and practicing the mindfulness of Zen Buddhism.


Saije Bashaw
Chief Operations Officer & Founder

Saije has always been a tinkerer. As a child she dismantled clocks to see how they worked and if she could expand on their precision. She brings this same curiosity and tenacity to every endeavor. As a result, she has crossed several time zones from SF to LA to NYC to hone her skills and broaden her knowledge of Design, Advertising and Marketing all while working with creative teams and clients around the globe.

Her travels have garnered extensive experience working with Iconic Brands such as Apple, Samsung, Jaguar & Land Rover, Chase, Williams Sonoma, Armani, Motorola, Dell, Toyota, Volvo, Under Armour Sportswear, Pixar, Google, LG, Procter & Gamble, Oracle and L’Oreal to name a few. 

Saije not only works well with clients but is also well respected by her peers within the advertising, design and marketing arena as illustrated by the numerous personal accolades she has received throughout her twenty plus years within the industry. She brings technical knowledge, operational acumen along with considerable general expertise to each client engagement.

In her spare time Saije attends as many Moth storytelling events as possible, paints, volunteers with Doctors Without Borders, passes out new socks to the homeless, takes long walks with her dog Scout, plays the drums, collects stamps and mentors young adult graduates entering into the wild world of advertising.