We worked in association with Lippincott, NY to rebrand Delta Airlines. Modern and sophisticated, the refreshed brand demanded a new visual identity to communicate its renewed energy and commitment to a stellar customer experience.
ZYNGA LIVE : INVITING USER EXPERIENCE AND BRAND TO PLAY TOGETHER
We created a fun and approachable user experience for Zynga Live in association with RGA. The platform focuses on realtime interactive exchanges. The branding is derived from basic shapes that communicate the positioning of “Inviting Play”. We created a brand which resonates core behaviors: nowness, challenge, player respect and serendipity.
ETHEL’S : A HANDMADE CHOCOLATE EXPERIENCE
A handcrafted experience, from decadent handmade chocolate to packaging with an artisan feel, it’s an event to savor and share. Working in partnership with Interbrand, NY, the strategy for this family owned company delivers a personal experience of discovery.
NEW FRONTIERS IN COMMUNICATION
The concept of “The Explorer in All of Us” provides AT&T with a platform to express the ways technology enriches our lives. These various campaigns, created in association with Interbrand, NY, focused on creating a human perspective through the artful communication of personal storytelling. Engaging photography and strategic visuals help weave together an emotive and provocative narrative.
LEGITIMUTT : DESIGNING A FASHION-FORWARD BRAND FOR FIDO
Legitimutt offers glam products for pups that appeal to the sensibilities of their design-conscious owners. The branding reflects the tongue-in-cheek sensibility of the company name and the system maintains a whimsical fashion-forward approach.
Mark Ecko Enterprises
Various projects include the creative and art direction of Spring ad campaign, launching of Ecko kids into the marketplace, Getting up video launch and packaging, MEC brand launch, event and brand book.
CHEF’D : COOK LIKE THE PROS, AT HOME
Chef’d is an online meal kit delivery service that uses professional chef created recipes with the freshest ingredients delivered directly to your door. The creative exploratory consisted of four different strategic territories centered around a specific brand promise: enjoyment, empowerment, quality, and learning.
KIRK PALMER ASSOCIATES : PASSIONATE ABOUT PEOPLE
Kirk Palmer Associates provides deep industry insight and perspective during their executive search process by leveraging their relationships. The brand explores the idea of conversation, collaboration and partnership demonstrating the idea that KPA is truly in the people business.
FIVE WITS : ECO-FORWARD HAIR CARE GETS NOSTALGIC
This locally produced hair care line is hand-bottled at a unique refilling station in a Victorian themed New York City salon. The apothecary inspired identity creates a nostalgic yet progressive experience and environmental responsibility.
HERE. : CREATING COMMUNITY OVER COFFEE
More than a local cafe, Here. is a business created to inspire a movement by offering a space where people can come together in community. The brand was created to support its consumers to take action by learning, growing and giving back.
TOWERS WATSON : A MERGER OF EQUALS
When Towers Perrin and Watson Wyatt merged, they needed an identity that would reflect each company’s unique personality and way of operating–one that was both analytical and personal. The overall branding system combines an approachable human quality with diagnostic expertise to create an ideal balance.
THOMSON REUTERS : INFORMATION THAT MOVES WITH YOU
Thomson Reuters gives business professionals around the world access to relevant information they can act on. It delivers intelligent, integral information, creating a knowledge platform that intuitively works to enable success.
ROAD HOLLAND: A REFINED APPROACH TO CYCLING APPAREL
Road Holland makes serious and stylish cycling apparel. The identity communicates an understated elegance that suggests quality of craftsmanship.
CAFE FABRICATIONS : THE MAKING OF AN ICON
The inspired identity communicates Cafe Fabrications’ dedication to excellence. The brand is symbolic of the transformation of vintage motorcycles into modern cafe racers thereby creating something extraordinary.
DELL : A BRAND BOOK WITH A MISSION
Working with Lippincott, NY, the challenge was to create an engaging brand book that communicates the Dell purpose and personality in a straightforward narrative.