Design and Strategy
The mission of Chef’d is to create convenient, personalized meal solutions that enable consumers to enjoy more of life’s memorable moments. The vision is redefining the way people experience food. At Chef’d we’re food’s biggest fan—we loudly and proudly put food above all else. We combine our love of food with quality ingredients to create the best experiences designed around your personal lifestyle.
Chef’d is a non-subscription online meal kit delivery service that partners with professional chefs to create recipes with the freshest ingredients delivered directly to your door. I served as Chief Brand Officer to help redefine the strategy, launch the retail offering and re-envision the brand.
Promotional video featuring our partner: the formidable Wolfgang Puck
Destination Chef’d is an edible adventure designed by chefs to bring decadent, delectable, and authentic recipes from Italy into your kitchen. A different country is featured every month for a limited engagement.
Destination Chef’d is an edible adventure designed by chefs to bring decadent, delectable, and authentic recipes from Italy into your kitchen. A different country is featured every month for a limited engagement.
Each month a recipe book is created featuring 3 courses per country
Welcome book for first time customers, placed in shipper box
Chef’d is the number one retail meal kit. With recent placement in Walgreens, Costco, Duane Reade, Chef’d now offers quick and easy recipes at more than a dozen retailers in 27 states.
Chef’d is the number one retail meal kit. With recent placement in Walgreens, Costco, Duane Reade, Chef’d now offers quick and easy recipes at more than a dozen retailers in 27 states.
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