In a turbulent post-9/11 economy, Delta was grappling with record-high fuel prices, a takeover attempt and nearly 18 months of bankruptcy. 

Delta management understood that incremental organizational improvements alone would not be enough to turn the business around. 

Instead, they opted for a partner in Lippincott, where I served as Creative Director. This partnership would guide them through the next chapter — moving and motivating 80,000 employees around a new shared vision and ultimately redefining the airline experience.

The mission of Chef’d is to create convenient, personalized meal solutions that enable consumers to enjoy more of life’s memorable moments. The vision is redefining the way people experience food. At Chef’d we’re food’s biggest fan—we loudly and proudly put food above all else. We combine our love of food with quality ingredients to create the best experiences designed around your personal lifestyle. 

Chef’d is a non-subscription online meal kit delivery service that partners with professional chefs to create recipes with the freshest ingredients delivered directly to your door. I served as Chief Brand Officer to help redefine the strategy, launch the retail offering and re-envision the brand.

We created a fun and approachable user experience for Zynga Live in association with RGA. The platform focuses on realtime interactive exchanges. The branding is derived from basic shapes that communicate the positioning of “Inviting Play”. We created a brand which resonates core behaviors: nowness, challenge, player respect and serendipity.

The concept of “The Explorer in All of Us” provides AT&T with a platform to express the ways technology enriches our lives. These various campaigns, created in association with Interbrand, NY, focused on creating a human perspective through the artful communication of personal storytelling. Engaging photography and strategic visuals help weave together an emotive and provocative narrative. 
 

Kirk Palmer Associates provides deep industry insight and perspective
during their executive search process by leveraging their relationships.
The brand explores the idea of conversation, collaboration and partnership
demonstrating the idea that KPA is truly in the people business.
 

When Towers Perrin and Watson Wyatt merged, they needed an identity that would reflect each company’s unique personality and way of operating–one that was both analytical and personal. The overall branding system combines an approachable human quality with diagnostic expertise to create an ideal balance. 

Thomson Reuters gives business professionals around the world access to relevant information they can act on. It delivers intelligent, integral information, creating a knowledge platform that intuitively works to enable success. 

Road Holland makes serious and stylish cycling apparel. The identity communicates an understated elegance that suggests quality of craftsmanship. 

The inspired identity communicates Cafe Fabrications’ dedication to excellence. The brand is symbolic of the transformation of vintage motorcycles into modern cafe racers thereby creating something extraordinary.