In a turbulent post-9/11 economy, Delta was grappling with record-high fuel prices, a takeover attempt and nearly 18 months of bankruptcy. Delta management understood that incremental organizational improvements alone would not be enough to turn the business around. Instead, they opted for a partner in Lippincott, where I served as a Creative Consultant. This partnership would guide them through the next chapter — ultimately redefining the airline experience.

The mission of Chef’d is to create convenient, personalized meal solutions that enable consumers to enjoy more of life’s memorable moments. The vision is redefining the way people experience food.

Chef’d is a non-subscription online meal kit delivery service that partners with professional chefs to create recipes with the freshest ingredients delivered directly to your door. I served as Chief Brand Officer to help redefine the strategy, launch the retail offering and re-envision the brand.

We created a fun and approachable user experience for Zynga Live in association with R/GA. The platform focuses on realtime interactive exchanges. The branding is derived from basic shapes that communicate the positioning of “Inviting Play”. We created a brand which resonates core behaviors: nowness, challenge, player respect and serendipity.

Whether it’s capturing epic views from above or stabilizing footage on the go, Karma is so much more than a drone. It’s a versatile stabilization solution that brings Hollywood-caliber footage to your fingertips no matter where you are. Serving as Group Creative Director, I helped to create the product launch, digital offering and packaging. I also helped to transform the photography into a more lifestyle focused approach. 

The concept of “The Explorer in All of Us” provides AT&T with a platform to express the ways technology enriches our lives. These various campaigns, created in association with Interbrand, NY, focused on creating a human perspective through the artful communication of personal storytelling. Engaging photography and strategic visuals help weave together an emotive and provocative narrative. 
 

Being a user of financial apps for years, I was always struck that the budgets I created did not take into account my gross earnings, therefore my budgets were never truly accurate. Enter my ideation around Budget Guru, a financial app that bases budgets and goals on your earning, fixed and variable spending, taking guesstimating out of the equation.

This is the result of a 10 week intensive UX design course at General Assembly. Full prototype can be viewed here: https://projects.invisionapp.com/share/9AOQOU37X3Q#

Brookfield was looking for strategic positioning and a system refresh. With a strategic platform of combining head and heart, it pushed the cross section of thinking and technology to deliver the numbers that matter, and success that counts. Brookfield unleashes the beauty in data and passion in performance.

Knox is a defense-grade mobile security platform that is built into Samsung devices and is the platform that powers B2C & B2B products.

We needed to clarify the offering on 3 levels; Brand, Visual ID, Product architecture and ensure that the Knox brand was unified as a part of the larger Samsung brand.

Working as Creative Director with Turner Duckworth, I lead the project and design team to help simplify the messaging, and craft a cohesive brand. We created an identity that feels secure, open, communicated the security layers behind the technology and the Samsung brand.

The inspired identity communicates Cafe Fabrications’ dedication to excellence. The brand is symbolic of the transformation of vintage motorcycles into modern cafe racers thereby creating something extraordinary.

Thomson Reuters gives business professionals around the world
access to relevant information they can act on. It delivers intelligent,
integral information, creating a knowledge platform that intuitively
works to enable success. 

Kirk Palmer Associates provides deep industry insight and perspective
during their executive search process by leveraging their relationships.
The brand explores the idea of conversation, collaboration and partnership
demonstrating the idea that KPA is truly in the people business.
 

When Towers Perrin and Watson Wyatt merged, they needed an identity that would reflect each company’s unique personality and way of operating–one that was both analytical and personal. The overall branding system combines an approachable human quality with diagnostic expertise to create an ideal balance.